Selfridges Christmas window is a London institution and 2016 is now different. Their elaborate approach to window dressing is in full swing as always as they have opted for a fun and cheeky theme this year. Fuzzy and warm, the theme is all about Santa getting up to all kinds of magical mischief. Unique and fun Santa suits sit in five windows and each one took an amazing 193 hours to make and 90 mirrored disco balls were also used in the making of the window displays. Keeping the retail therapy side of things alive too, all the products in the windows can be bought at Selfridges.
Liberty London is another stalwart of the high street and plenty of people flock around to see the great window unveiling. This year they’ve taken things down a slightly different path to usual and aren’t displaying any merchandise in their Christmas window. Instead, they have partnered up with The Royal Ballet in an exclusive which has given them the chance to bring Tchaikovsky’s The Nutcracker to life in each of the windows. Different scenes are picked out from the magician’s magical kingdom to the famous battle between the Mouse King and the Nutcracker. Enchanting and a little different to the other windows out there, it’s worth visiting Liberty just for a look.
Cool and edgy design is at the centre of the Harvey Nichols window display. Blending together British and Italian styles leads to their Britalia luxury brand display. An icy cool winter wonderland glimmers and the mannequins stand dressed in the finest fashions of both the UK and Italy. A fun night and day theme acts as a backdrop with a sleeping moon keeping guard overnight, with the windows falling a deep indigo blue.
Fortnum and Mason
Trying to lift the stakes for Christmas window displays above commercialisation, the Fortnum and Mason campaign has been titled Together We’re Merrier. It cleverly displays a series of nine unique stories which tell the partnerships of classic arch enemies with happier outcomes. Characters such as The Wolf and The Sheep and The Butcher and The Turkey have much happier endings than you would expect and the three-dimensional characters create a captivating display.
Harrods window display is an enchanting story which has been created in partnership with Burberry. Titled A Very British Fairy Tale, it features two children on an adventure in and around a
snowy English country manor. 29 individual windows feature bright flying cars, floating bath tubs and intriguing secret passageways. There is even a captivating sensory window which allows passers-by to use a motion sensor to interact with the display.
As you walk down any London shopping street you’ll see plenty of fantastic festive displays, but these are the ones which will really wow and surprise you.